Published on October 8th, 2014 | by GrowWNY Intern0
Bicyclists Bring Business
BY: PARKS AND TRAILS NEW YORK AND NYS CANAL COPORATION
According to a recent study conducted by Parks & Trails New York (PTNY), funded in part by the New York State Canal Corporation and the Erie Canalway National Heritage Corridor, the Erie Canalway Trail (ECT) experiences more than 1.58 million visits per year. Spending by ECT visitors annually generates approximately $253 million in economic impact and $28.5 million in sales and income taxes and supports 3,440 jobs in the local economies within the trail corridor. With almost 100 continuous miles of Canalway Trail from Buffalo to Lyons, Western New York is a perfect destination for cycling tourists.
We invite you to learn more about how your business and community can market to and profit from cycling tourists at a free round-table, “Bicyclists Bring Business: Canalway Trail Tourism for Your Downtown!” to be held from 6:00 to 8:00 p.m. on Tuesday, October 14 at the Niawanda Park Pavilion, 600 Niagara Street, Tonawanda, NY 14150. The evening round-table, will cover the demographics and needs of the bicycle tourist as well as offer tips for making communities and businesses more bicycle-friendly and attractive to other outdoor recreationalists. Attendees will receive a copy of PTNY’s guidebook, Bicyclists Bring Business: A Guide to Attracting Bicyclists to New York ‘s Canal Communities. There will also be time to network while enjoying some light refreshments.
As a follow up to the round-table, we invite you to join us again at 10:00 a.m., Wednesday, October 15 at Tonawanda’s Niawanda Park Pavilion with your bicycle. From there we will bike along the Erie Canalway/Shoreline Trail into downtown Tonawanda and North Tonawanda to experience the two cities from the perspective of a cycling tourist. Afterward, we will discuss the results of our Bike-a-Round discovery tour during lunch at Risa and David’s Restaurant.
Space is limited, so please RSVP to PTNY at 518-434- 1583 or B3roundtahle@ptny.org by October 10 if you plan to attend either or both of these events.
Registration for the October 15 cycling event is required.
Information here: Tonawanda Flier.